The National Transport University Bulletin

Abstract

The article examines risk management as one of the key elements of anti-crisis strategic planning for businesses and enterprises in wartime. The essence of risk is defined as the effect of uncertainty on the goals of an organization, covering both threats and potential opportunities. It is argued that the full-scale war in Ukraine has caused a systemic crisis, manifested in increased operational, financial, logistical, and personnel risks, as well as in the disruption of supply chains, destruction of infrastructure, and changes in market conditions. It is emphasized that traditional planning models have proven to be insufficiently effective in conditions of deep uncertainty, which necessitates the implementation of adaptive management strategies. Modern approaches to risk management are analyzed using the example of leading Ukrainian enterprises that have successfully adapted their business models to wartime conditions. The role of digital business analytics tools in ensuring strategic flexibility, rapid response, and business continuity is identified. Priority anti-crisis strategies are outlined: supply diversification, flexible budgeting, asset insurance, production localization, and partnerships with international organizations. The purpose of the study is to analyze and develop approaches to anti-crisis strategic management and business planning of enterprises in wartime, taking into account digital transformation, business analytics, and risk management, to ensure strategic flexibility, operational stability, and competitive advantages of Ukrainian enterprises both during the war and in the process of post-war recovery. 181 Research methods. The study uses a systematic and interdisciplinary approach, which allows for a comprehensive analysis of the impact of risks on the activities of enterprises and anti-crisis strategic management processes. Strategic analysis methods were used to assess the impact of external factors on the business environment in wartime, risk management methods to identify critical threats and vulnerabilities in the activities of enterprises, and digital business analytics methods for the rapid collection, visualization, and interpretation of information

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