The National Transport University Bulletin

Abstract

The article reveals various aspects of the theory and practice of crowdfunding. The object of the study is the economic activity of enterprises and the problems that arise due to insufficient financial resources. The objectives of the article are: research of crowdfunding as a promising mechanism for financing innovative business. Research method – monographic, analytical. In modern economic conditions, an important place in the development of economic entities is the attraction of financial resources for innovative areas of the economy. As a result of the development of information technologies, new forms of financing based on public participation are being created. Potential investors may be ordinary citizens who, due to the difficult economic situation, lack of funds and risk, still refrain from investing. Understanding that self-financing is an important way to attract resources for the company's own development leads to the development of crowdfunding, which today needs to intensify its spread in our country. Crowdfunding, crowd, or public funding is a fundraising tool that allows people who often live in different regions to fund a project in development. which are interested. The main advantage of crowdfunding technology is the interaction of producers and potential consumers without intermediaries, which reduces the final cost of the product. Crowdfunding brings together community members from different countries to help promote new products and ideas internationally, as well as attract more funding from overseas users; takes into account the opinion of ordinary members of the Internet community, which may be much more effective than the opinion of certain experts. Disadvantages of crowdfunding include the need for a detailed presentation of the project idea and its presentation, including setting out its intricacies. In addition, it is worth paying attention to the potential dangers of crowdfunding, as often the sites are not responsible and do not guarantee the further implementation of projects hosted on them, which creates space for fraudsters. But this can be prevented by tracking further implementation and project expertise. Given the innovative nature of crowdfunding, it can be argued that in the near future it will become a promising mechanism for attracting financial resources, pushing banks and other financial intermediaries in the competition.

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