Article

Received 01.11.2021

Revised 17.03.2022

Accepted 22.04.2022

Retrieved from Vol. 26, No. 2, 2022

Pages 89 -103

Horiachko, К. (2022). Theoretical fundamentals of consumer value of recreational services. The National Transport University Bulletin, 26(2), 89-103. https://doi.org/10.33744/2308-6645-2022-2-52-089-103

Theoretical fundamentals of consumer value of recreational services

К. Horiachko

The article presents the main results of the theoretical study of the essence of the concept of «consumer value» of services and its components. The object of research is the theoretical and methodological principles of consumer value. The subject of research is the consumer value of recreational services. The purpose of the study is to determine the essence of the concept of «consumer value» of recreational services. Research methods – method of analysis and synthesis, deduction and induction, generalization and systematization, abstraction. This article presents a meta-analysis of the most cited scientific literature in order to clarify and define the concept of «consumer value» in the field of recreational services. Modern aspects of application of meta-analysis of scientific literature are considered and its application is carried out for the purpose of definition of essence of concept of «consumer value» of services. For this purpose, the methods of meta-analysis described in the leading scientific works on marketing were adapted and the method of selection of scientific sources of literature from scientific-metric databases was proposed. Systematization of the literature took place in the software environment EndNote9.0. The meta-analysis included 113 scientific sources, however, the sample included 68 major sources of marketing literature. The meta-analysis allowed to systematize the scientific views of the most cited works on marketing on the «consumer value» of services, to determine its main components. The article also identified the factors and their classification that shape consumer value. The boundaries between consumer value, quality, satisfaction and consumer loyalty are defined. A critical analysis of the literature has led to the conclusion that the consumer value of recreational services is the difference between the expected benefits (benefits) and costs (sacrifices) received by the consumer during consumption. 

marketing; consumer value; recreational services; components of consumer value; value of services
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https://doi.org/10.33744/2308-6645-2022-2-52-089-103